Frozen yogurt has become one of the biggest trends that has withstood the test of time over the last couple of years. With ice cream shops being a major part of our childhoods and on into adulthood, one would not think that anything else could ever take its place. That was what was thought indeed, until frozen yogurt came about.

‘Froyo’ is one of the hottest commodities in today’s market, as it has become a revelation that children and adults have all bought into. Froyo locations can be found almost as abundantly as your local coffee shop and has become not only a place of eatery, but also a social scene. Froyo locations have become places to hang out, relax, or get a quick fix any time of day; literally. Frozen yogurt locations have such wide hours of operation, that you can depend on it as early as 10am and as late as 1am.

With such a great supply and a social acceptance and demand for frozen yogurt, one can only imagine what new business and success this summer can bring to the industry as a whole. New brands, new chains, and new locations are opened up all too often to let such an opportunity go untouched.  With the industry making over $730 million a year, there is no stopping it. With Pinkberry, Red Mango, TCBY, and Yogurtland leading the industry, there is so much more to expect from this hot asset! So this summer, get ready for some frozen cold yogurt whether you are the customer, or perhaps even the owner!

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