Trade shows are excellent ways to learn about advances in your field, meet new industry contacts, and shop for equipment! If you’ll be heading to a trade show this year, here are some tips for making the most of your experience.
1. Plan ahead: Schedule the seminars you’d most like to attend, and identify who you want to meet. Experts recommend reaching out to potential contacts before the show. The more you plan ahead, the better prepared you’ll be come show time.
2. Get there early: The best time to talk to people is before the show actually starts. Vendors will more receptive first thing in the morning, before the crowd arrives. If you’re exhibiting your own product, you can encourage people to check out your booth as well.
3. Record your experience: Take plenty of pictures and record audio of information sessions to bring back to your team. By sharing your experience you’ll increase the value of your trade show attendance.
4. Follow-up: Make a list of actions to take after the show. This may include staying in touch with new industry contacts, adding potential customers to your mailing list, or taking the next steps on purchasing a new piece of equipment.
Using these tips will help to maximize your trade show experience for you and your business. Comment below if you’ll be attending a trade show this year!